Comparison · AI for trades
AI chatbot, AI receptionist or AI visibility: which does a trade business need?
Trade businesses get offered three different things called “AI”. A website chatbot and an AI receptionist answer people who have already found you, by chat or by phone.
Free, no card. We ask ChatGPT and Google’s Gemini for you.
By Word of Chat · Published 13 November 2026
In short
- AI visibility is about being found in the first place: being named when a customer asks ChatGPT or Gemini who to book.
- Word of Chat only does the third.
Chatbot, AI receptionist and AI visibility side by side
Swipe the table sideways to see every column.
| Topic | Website chatbot | AI receptionist | AI visibility |
|---|---|---|---|
| What it is | A chat box on your website that answers questions and takes enquiries | An AI service that answers your phone or messages when you cannot | Work on your Google profile, website and listings so AI assistants can name and describe you |
| Who it talks to | People already on your website | People who already have your number | Nobody directly: it shapes what ChatGPT, Gemini and other assistants can say about you |
| What it helps with | Answering questions out of hours | Fewer missed calls | Being one of the few firms named when someone asks for a recommendation |
| Gets you recommended by ChatGPT? | Not by itself | Not by itself | That is the aim, though nobody can guarantee it |
| Does Word of Chat offer it? | No | No | Yes, starting with a free check |
Rather we looked for you?
Our free check asks ChatGPT and Google’s Gemini the kind of questions your customers ask. Free, no card.
What a chatbot or AI receptionist does
Both are tools you run for your own business.
- A chatbot sits on your website and replies to visitors.
- An AI receptionist answers calls or messages, takes details and may book jobs.
- They can save you time, but they only talk to people who have already found you.
If you are thinking about one, ask the supplier plain questions: what it costs each month, what happens when it gives a customer a wrong answer, how you see what it said, and how you cancel.
What AI visibility means
More people now ask an AI assistant for a recommendation before they search, and the answer usually names only a few businesses.
- Assistants build that answer from what is published about you: your Google Business Profile, your website, directory listings and reviews.
- AI visibility work makes sure those say clearly what you do and where, with the same details everywhere.
Having a chatbot does not by itself make an assistant more likely to name you. The published facts about your business are what it can read.
Short on time?
Four tiny steps. Your details come last. We email you what they said, in plain English.
Which should a trade business start with?
If people who reach you are slipping away because nobody answers, a receptionist or chatbot may help, and we do not sell either.
- If you are not being found or named at all, start by finding out where you stand in AI answers.
- Our free check asks ChatGPT and Google’s Gemini the kind of questions your customers ask and tells you, in plain English, whether you were named and who was named instead.
What Word of Chat costs
- Free check: £0.
- AI Visibility Audit: £395 + VAT, one-off (pilot price £195 + VAT for our first 5 clients).
- Get Recommended Sprint: £1,950 + VAT, one-off. We make the fixes and re-test.
- Stay Recommended monthly care: £295 or £595 + VAT a month. Stop any time.
Every service has a fixed price
See what each one includes before you decide. All prices + VAT.
The honest limits
We cannot promise that any AI assistant will recommend you.
- We do not build or run chatbots or AI receptionists, so we cannot tell you which supplier to pick.
- What we can do is show you what ChatGPT and Gemini say about your business today, fix what is likely holding you back, and measure again.
Want to know where you stand?
Our free check asks ChatGPT and Google’s Gemini the kind of questions your customers ask and emails you, in plain English, whether you were named and who was named instead. Four tiny steps; your details come last.
Step 1 of 4: Your trade
If you want more, every service has a fixed price.
Word of Chat is run by Trusted Media Agency Limited (company number 11108382), Stamford, Lincolnshire. Who we are.
Questions
Do you build AI chatbots or AI receptionists?
No. Word of Chat works only on whether AI assistants such as ChatGPT and Gemini name your business when customers ask who to use. We fix your Google profile, website wording and listings so they have clear facts to work with.
Is Word of Chat an AI marketing agency or an AI consultancy?
It is a small productised service with fixed prices rather than open-ended consultancy: a free check, a £395 + VAT audit (£195 + VAT for our first 5 clients), a £1,950 + VAT sprint where we make the fixes, and optional monthly care at £295 or £595 + VAT.
Will a chatbot on my website help ChatGPT recommend me?
Not by itself. Assistants decide who to name from what is published about you, such as your profile, website text, listings and reviews. A chatbot helps the people who are already on your site.
What about Google’s AI Overviews?
AI Overviews are the AI-written summaries at the top of some Google results. The same groundwork, a complete Google Business Profile, clear service pages and consistent details, gives them clear facts too. Our free check asks ChatGPT and Google’s Gemini.
Ready for your free check?
Four tiny steps. Your details come last. Free, no card.