Our method · version 1.0
How we check
What our free check and paid audit actually do, step by step, and where their limits are.
Free, no card. We ask ChatGPT and Google’s Gemini for you.
By Word of Chat · Version 1.0, dated 13 November 2026
In short
- The free check writes 3 customer-style questions for your trade and town.
- Each question goes once to 2 AI assistants, OpenAI’s GPT and Google’s Gemini: up to 6 answers.
- Whether you were named is decided by matching your name or web address in code, not by an AI’s opinion.
- A person checks every result before it is emailed to you.
- Every check is dated. AI answers change, so it is a snapshot, not a ranking.
- The paid audit asks 25 questions, each put to 4 AI assistants, 3 times.
The free check, step by step
We write the questions
We use an AI model to work out your trade and town from what you told us, and from your website if you gave one.
It writes 3 short questions a typical UK customer would type, such as "Who is the best plumber in Stamford?". Your business name is never in the question.
We ask two AI assistants
OpenAI’s GPT, the family of models behind ChatGPT, answers from what it already knows, with no web search.
Google’s Gemini answers with web search switched on.
Each question goes to each assistant once, so one check collects up to 6 answers. If a model is unavailable, a backup answers and the email names the model that really answered.
See it for your business
Four tiny steps. Your details come last. Free, no card.
We check who was named
Code looks for your business name or your web address in each answer. It does not ask an AI whether you were named.
We also note up to 3 other businesses each answer named, and keep only names that really appear in that answer.
We give it a traffic light
Red: none of the answers named you. Amber: some did, but fewer than half. Green: half or more named you.
A person checks it, then we email you
AI helps draft the summary, the gaps and three next steps, using only what the answers said.
The draft opens with a line saying a person must check every point. Our system will not send it until that line has been removed.
Your email lists the questions, what each assistant said and the date we asked.
Every service has a fixed price
See what each one includes before you decide. All prices + VAT.
How the answers are collected
- Not a personal account: we ask the AI models directly from our own system, not from anyone’s ChatGPT or Gemini login.
- No history: there is no chat history, saved setting or memory of you behind the answers.
- Same instruction every time: answer as you would for someone in the UK, name specific businesses where you can, in under 120 words.
- Location: your town is written into the question. We do not set a location any other way.
What counts as “named”
- Yes: your business name (once words like Ltd, Limited and Company are taken out) or your web address appears in the answer.
- No: neither appears.
- Not sure: we had no business name or web address to match against.
- No answer: if an assistant fails to answer, we say so and leave it out of the count.
- Spelling: a match can miss a nickname or a shortened name, so a person checks for those before sending.
Rather we looked for you?
Our free check asks ChatGPT and Google’s Gemini the kind of questions your customers ask. Free, no card.
Free check and audit, side by side
Swipe the table sideways to see every column.
| Topic | Free check | AI Visibility Audit |
|---|---|---|
| Questions | 3, written for your trade and town | 25 customer-style questions, written for your trade and your area |
| AI assistants | OpenAI GPT (no web search) and Google Gemini (with web search) | 4, such as ChatGPT, Gemini and Perplexity. Your report names exactly which ones |
| Times each question is asked | Once per assistant | 3 times per assistant, because AI answers change from one ask to the next |
| Named or not | Matched in code on your name or web address, then checked by a person | How often you were named, compared with the businesses named instead of you |
| What you get | A plain-English email: the questions, what each assistant said, gaps and three next steps | A written report with a fix list in priority order, then a 20-minute walkthrough call |
| Price | Free, no card | £395 + VAT, one-off (pilot price £195 + VAT for our first 5 clients) |
| When | We email your summary once we have run your questions | Delivered within 5 working days of us having everything we need from you |
Start with the free one
Only pay for more if the check shows it is worth it. All prices + VAT.
The honest limits
- AI answers change from day to day and from person to person, so treat a check as a snapshot, not a ranking.
- Three questions, asked once each, is a quick look. That is why the audit asks more questions, more times, across more assistants.
- GPT answers in the free check come from what the model already knows, so they can name places that have closed or never existed. We report what was said, not that it is true.
- We ask the models directly. The ChatGPT and Gemini apps may answer differently, for example when you are signed in.
- The free check covers two assistants. Others your customers may use, such as Perplexity or Microsoft Copilot, are not in it.
- We never guarantee a place in an AI answer. AI assistants decide for themselves, and nobody can promise what they will say. What we sell is careful checking, real fixes and honest measurement.
How we’re different
- Prices published before you talk to anyone.
- A person reads every check before it reaches you.
- Every check is dated, so you can run it again and compare.
- We never promise a place in an AI answer.
- UK company: Trusted Media Agency Limited, registered in England in 2017 (No. 11108382).
Want to know where you stand?
Our free check asks ChatGPT and Google’s Gemini the kind of questions your customers ask and emails you, in plain English, whether you were named and who was named instead. Four tiny steps; your details come last.
Step 1 of 4: Your trade
What you get
- A handful of real customer-style questions about your trade and area, put to ChatGPT and Google's Gemini.
- A plain-English summary by email: were you named, and who was named instead.
- An honest view on whether a full audit is worth it for you. Sometimes it is not, and we will say so.
Versions of this method
When the way we check changes, we add a dated line here and raise the version number.
- Version 1.0, 13 November 2026: First published.
Ready for your free check?
Four tiny steps. Your details come last. Free, no card.