Comparison · which do I need?
Free check or full audit: which do you need?
We offer a free check and a paid AI Visibility Audit. They answer different questions. The free check tells you, quickly, whether two major AI assistants name you. The audit gives you the full picture and a fix list in priority order. Here is how they compare.
By Word of Chat · Published 27 October 2026
The free check and the AI Visibility Audit compared
| Topic | Free check | AI Visibility Audit |
|---|---|---|
| Price | £0 | £395 + VAT, one-off (pilot £195 + VAT for our first 5 clients) |
| AI assistants | ChatGPT and Google’s Gemini | The major assistants people use to find local businesses; your report names exactly which |
| Questions asked | A handful of customer-style questions | 25 questions written for your trade and area, each asked several times |
| What you get | A plain-English email: were you named, and who was named instead | A written report, who is named instead and why that might be, a prioritised fix list and a walkthrough call |
| Best for | Finding out whether there is a problem | Knowing exactly what to fix, in what order |
Choose the free check if…
- You have never looked at what AI assistants say about your business.
- You want a quick yes or no before spending anything.
- You are happy to work through the basics yourself using our guides.
Choose the audit if…
- The free check showed you are missing, or described wrongly, and you want to know why.
- You want a fix list you or your web person can follow, in priority order.
- You are about to spend money on your website or marketing and want to aim it properly.
And after the audit?
You can do the fixes yourself, or ask us to do them through the Get Recommended Sprint (£1,950 + VAT, one-off), which ends by re-testing the same questions so you can see what changed. Neither option comes with a guarantee of being recommended, because nobody can honestly promise that.
Want to know where you stand?
Our free check asks ChatGPT and Google’s Gemini the kind of questions your customers ask and emails you, in plain English, whether you were named and who was named instead. Four tiny steps; your details come last.
Step 1 of 4: Your trade
If you want more, every service has a fixed price.
Questions
Is the free check really free?
Yes. There is no card needed and no obligation. We email you the summary; if you tick the box, we may also send occasional tips, and you can unsubscribe at any time.
Can I go straight to the audit?
Yes. The free check is a useful first look but not a requirement.
Will the audit guarantee AI recommends me?
No. It tells you where you stand and what is most likely holding you back. AI assistants decide for themselves.