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Answer

What is AI visibility?

Short answer

AI visibility is how often, and how accurately, AI assistants such as ChatGPT and Google’s Gemini mention your business when people ask them for a recommendation you could answer. For a local business it comes down to one question: when a customer asks AI who to call, are you named, and is what it says about you right?

By Word of Chat · Published 27 October 2026

How it is checked

By asking the assistants real customer-style questions, several times each, and recording whether you are named, where in the answer, what is said about you, and who is named instead. Repeating the same questions the same way over time shows the trend.

How it differs from SEO

SEO is about where your website appears in a list of search results. AI visibility is about whether your business is named in a short written answer, which may list only a few businesses. The groundwork overlaps a lot: clear service pages, an accurate Google Business Profile, consistent details and real reviews help with both.

What improves it

  • A complete, accurate Google Business Profile.
  • One clear page per service on your website, saying where you work.
  • The same name, area and phone number everywhere.
  • Steady, real reviews that mention the job and the place.
  • Genuine mentions in local news, trade bodies and community sites.

The honest limits

AI visibility can be measured and improved, but not guaranteed. Answers vary from one ask to the next, and each assistant decides for itself what to say.

Want to know where you stand?

Our free check asks ChatGPT and Google’s Gemini the kind of questions your customers ask and emails you, in plain English, whether you were named and who was named instead. If you want more, every service has a fixed price.

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Questions

Is AI visibility the same as GEO?

Broadly, yes. GEO (generative engine optimisation) is the industry name for the work. We call it AI visibility because it is plainer.

Does it matter for a small local business?

If customers find you by recommendation, it can. Some people now ask an AI assistant for a recommendation instead of searching, so it is worth knowing whether you are named.

How can I find out mine?

Our free check asks ChatGPT and Google’s Gemini the kind of questions your customers ask and emails you, in plain English, whether you were named.