Skip to content
Free check

Example · illustration with a fictional business

What an AI visibility audit finds: an illustrated example

This walkthrough shows the kind of things an AI Visibility Audit looks at and how the findings turn into a fix list. The business, the town and every answer below are made up for illustration. They show the shape of an audit, not real results.

By Word of Chat · Published 27 October 2026

Illustration · fictional businesses

Illustration only. "Kettle & Pipe Plumbing" and "Puddlecombe" are fictional. No real business, result or figure is shown on this page.

The (fictional) business

Kettle & Pipe Plumbing is a two-person plumbing and heating firm in Puddlecombe. It does boiler repairs, emergency call-outs and bathroom fitting. Most work comes from word of mouth, and the owner has heard customers say "the AI suggested someone else".

Step 1: the questions

We write questions the way customers actually ask them, for each service and the areas covered. For example: "Who can fix a leaking boiler in Puddlecombe today?", "Can you recommend a bathroom fitter near Puddlecombe?", "Is there a Gas Safe plumber in Puddlecombe who does Sunday call-outs?". Each question is asked several times in each assistant, because answers vary.

Step 2: what the (illustrative) answers showed

  • For emergency call-outs, the assistants mostly named two competitors whose Google profiles say "24-hour" and list the villages they cover. Kettle & Pipe’s profile did not mention emergencies at all.
  • For bathroom fitting, Kettle & Pipe was sometimes named, but described as "plumbing services" with no mention of bathrooms, because its website lists everything in one paragraph.
  • One assistant gave an old mobile number, which still appeared on a directory listing from years ago.
  • Competitors that were named had recent reviews mentioning the job and village; Kettle & Pipe’s reviews mostly said "great service".

Step 3: the fix list, in priority order

  • Add emergency call-outs and the exact hours to the Google profile, and list every village covered.
  • Correct the old mobile number on the directory listing, and check other listings for it.
  • Split the website’s one services paragraph into a page each for boilers, emergencies and bathrooms, each naming the area.
  • Start asking every customer for a review that mentions the job and village.
  • Ignore for now: paid directory upgrades and social posting, which are unlikely to be the main gap here.

Step 4: measure again

After the fixes, the same questions are asked the same way, so the before and after can be compared fairly. Some answers may change and some may not; the report says honestly which.

Want to know where you stand?

Our free check asks ChatGPT and Google’s Gemini the kind of questions your customers ask and emails you, in plain English, whether you were named and who was named instead. Four tiny steps; your details come last.

Step 1 of 4: Your trade

What’s your trade?

One tap. We use it to write the questions your customers would ask.

If you want more, every service has a fixed price.

Questions

Is this a real client?

No. The business, town and answers are invented to show what an audit covers. We do not publish client results without permission, and we never invent them.

Will my audit look like this?

The structure will be similar: the questions, what each assistant said, who was named instead, and a prioritised fix list. The findings will be about your business.

How much is the audit?

£395 + VAT, one-off. We are offering a pilot price of £195 + VAT to our first 5 clients.