Comparison · DIY or done for you
Fix it yourself, or have us do it?
Almost everything that helps AI assistants find and describe your business is something you can do yourself: it is careful housekeeping, not secret technology. The question is whether you have the time, and whether you would rather someone else did the legwork. Here is an honest comparison.
By Word of Chat · Published 27 October 2026
Doing it yourself compared with the Get Recommended Sprint
| Topic | Do it yourself | Get Recommended Sprint |
|---|---|---|
| Cost | Your time (and any website help you already pay for) | £1,950 + VAT, one-off |
| Google Business Profile | You work through our free checklist | We complete and tidy it with you |
| Service and FAQ pages | You or your web person write them | We write them for your website |
| Directory listings | You find and correct them | We find and correct them |
| Reviews | You ask customers, using our tips | We set up a simple, honest review-request routine |
| Re-testing | You ask the same questions again yourself | We re-test the same questions and show you what changed |
The DIY route works well when…
Start with our printable checklist and the customer question builder, both free. They cover the same ground we would.
- You enjoy this kind of work, or have someone who does.
- Your Google profile and website are already mostly in order.
- You can set aside a few hours a week for a month or so.
The Sprint makes sense when…
- You are busy running jobs and this keeps slipping down the list.
- Your details are messy across lots of listings and you want it done properly once.
- You want a before-and-after re-test, done the same way, so you can see what changed.
Want to know where you stand?
Our free check asks ChatGPT and Google’s Gemini the kind of questions your customers ask and emails you, in plain English, whether you were named and who was named instead. Four tiny steps; your details come last.
Step 1 of 4: Your trade
If you want more, every service has a fixed price.
Questions
Do I need the audit before the Sprint?
The audit tells us, and you, what to fix first, so it is the usual starting point. Talk to us if you think you can skip it.
Will the Sprint guarantee I get recommended?
No. We make real fixes and measure again honestly. AI assistants decide for themselves.
Can I start DIY and switch to the Sprint later?
Yes. Anything you have already done properly saves time later.